I love blogging. I love keeping up with peoples lives and reading their interesting posts. I love discovering new voices. I’m lucky enough to read lots of blogs written by witty, clever, funny, talented people. From the blogs I read I gain expertise, laughter, and connection, and I love all that reading blogs and writing my own blog brings to my life.
With this in mind, I’ve decided to do a series of posts highlighting some of the blogs I most enjoy, cunningly entitled ‘I Love Your Blog’! Im going to be interviewing a bunch of folk whose writing I enjoy and getting their take on why they blog, what they blog about, who they love to read, and lots of other things! I’m looking forward to sharing some of my favourites with you, and am hoping to feature all my regular reads, and some recent discoveries too. And of course, if you have someone you’d like to see an interview with, do let me know in the comments – I’m always up for finding new reads!
First in this series is Pink Julep, the blog of my friend Ashley. I met Ashley last fall through the Junior League, and in between all the meetings and volunteering, we bonded over blogging, and I’ve been reading her fun, interesting blog ever since. She was kind enough to do an email interview with me over the weekend.
Folks, meet Ashley:
1. How long have you been blogging?
little over 3 1/2 years. I started my first blog in November of 2008,
which was meant to be for my family and friends to keep up-to-date with
the preparations for my wedding. Since most of them weren’t embracing
the internet at that time, it wasn’t at all as helpful as I thought it
would be, so I closed it down about 4 weeks later when I decided I’d
rather write something I was more interested in. That was the beginning
of Pink Julep, which was born in the Dunkin Donuts on Seven Mile Beach, Cayman Islands on December 6, 2008.
2. What do you blog about? Do you have a specific goal with
your blog (i.e. reviewing products, using it as a ministry, promoting a
business), or is it more a record of your life?
Pink Julep is a trend-inspired lifestyle blog that focuses more
specifically on fashion, beauty, entertainment and general lifestyle –
it’s about living a well-rounded, stylish life regardless of who you
are, where you’re from or how much money you have. This lifestyle
concept is heavily influenced by my love of fashion – I don’t think
style and glamour are found only in your wardrobe, but in what you eat,
watch, listen to, see and do. Having lived in Kentucky,
Miami, New York, the Cayman Islands and now London, my tastes,
experiences and influences are varied so I try to position Pink Julep as
a reference that bridges the gap between the US and Europe. With the
constant growth of international shipping and the ever-growing amount of
retailers expanding abroad, it’s now possible to have the best of both
worlds! There’s no longer the need for Brits to fly to New York for J.
Crew or Victoria’s Secret and Americans now have Dorothy Perkins, Zara
and Topshop at their fingertips as well!
3. What is your favourite thing about blogging?
Everything! I love the community both on and off-line, sharing what
inspires me with other like-minded
people, the creative process and all the learning involved. I never
dreamed that when I started a blog in 2008 because some of my friends
were doing it that I was paving the way to a career as a social media
& creative content consultant or that I would become part of an
active, always growing, constantly changing community of people who are
great at what they do and love the same things that I do! Having moved
to London not knowing a soul, social media has been a great way to meet
people and make friends.
4. What is your least favourite thing about blogging?
Ooh, that’s a hard question. I love blogging and social media in
general, but I suppose that the
ever-present disapproval of bloggers might be the one thing that’s a
little annoying. So many people still have this idea that people who
blog about fashion are narcissistic and vapid. Obviously not all blogs
and bloggers are created equal – a blog is as good as the effort you put
into it and in some cases, people are just truly gifted with content
and presentation. Whether a blogger is professional or just writes as a
hobby, it’s a perfectly respectable way to pass the time and
self-publishing at any level should be respected. There’s a lot of time,
effort and research that can go into even the most basic of blogs –
they don’t write themselves and setting up a blog on a platform for the
first time is an achievement in itself. I think it would be nice for
people to realise that regardless of what’s published on a blog, it’s a
personal expression that requires a lot of hard work and people who
spend their time blogging should be commended, if only just
for making the effort.
5. Do you have any favourite posts on your blog – pieces you’re really
proud of, which document something special, or which seemed to strike a
chord with your readers?
I had this idea that I would do a post on DIY friendship bracelets recently and I was shocked and excited when it was featured on Cosmopolitan’s website in the Lifestyle Blogs Hot
Topics List. It was one of few posts where I set myself a project
and actually had to make something with my hands – the friendship
bracelets turned out super cute so there was some satisfaction in
sharing the experience with others.
6. Whose blogs do you love? I’m always looking for recommendations 🙂
I love so many, but some of my favourites are American blogs I’ve
been reading since I first started writing Pink Julep or shortly after particularly Summer is a Verb, Pretty in Pink Megan and The Love List. In terms of street style type blogs, I love Atlantic Pacific, Classy Girls Wear Pearls and The Blonde Salad. And of course there are some amazing London blogs I love to read as well, particularly Fashion Foie Gras, Alex Loves, Really Ree and Fashion Knows No Limits. There are far too many to name, but if I’m in a hurry, these are the ones I check regardless…
7. Has your blog changed as you’ve become a full-time blogger?
It has – it’s like a whole new
blog! Making the decision to blog full-time
is a hard one and it shouldn’t be taken lightly. Having more time to
focus on a blog basically translates into having more time to see what’s
wrong with it and pick it apart, but it’s all changed for the better!
The design on my blog before was starting to look dated and didn’t fit
anymore – the direction of content has changed so it was time for a new
look. Just like a person dresses differently as they grow up, I
redesigned Pink Julep myself to give it a more grown-up look. I’ve also
been able to concentrate more on a cohesive strategy, post content more
frequently and actually accept invitations – all things I couldn’t do
with a full-time job. Additionally, I now have time to be present on
more social platforms. You can now find PinkJulep on Facebook, Twitter, Tumblr, Pinterest, Pose, WIWT, Instagram, Spotify, Lyst,
8. Which brands do you feel are doing the most to engage with customers online?
speaking, major car brands like Audi are the best at engagement,
however of the brands I follow on Facebook and Twitter, it’s the
small-to-midsize fashion brands that seem to be engaging most with their
communities. ASOS, Astley Clarke, Hobbs, Nelly.com,
Kendra Scott and Baublebar (the latter 2 are in the US) come to mind –
they’re all doing a great job of not only engaging with the community,
also posting engaging content. Similarly, newer social media platforms
such as Pose and WIWT are also doing a great job. I think social media
plans are improving all the time as more and more brands realise how
important it is.
9. What ambitions do you have for your blog, moving forward?
It’s hard to say – everything changes so fast in the technology world. I
guess at the moment, I’m really focused on growth and constantly
improving the quality of content and presentation. I’m always working on
ways to update Pink Julep and exciting new projects to try to keep
things fresh and fun. With growth comes opportunity so I’m kind of
taking it as it comes at the moment. Someone
said to me a few weeks ago, “If a door opens, walk through it, but
don’t waste your time knocking on closed doors.” That really stuck with
me, so I’m trying to stay open in terms of goals for the blog.
10. What tips do you have for bloggers growing and nurturing their blogs?
Content is key so make sure your content is relevant and engaging. Think
about who your target audience is and how you’re going to best reach
them and work with that. If you’re trying to grow your blog, make sure
you’re present on other social platforms where your target audience is
active. For example, if you’re a book blogger, you should definitely be
If you’re a fashion blogger, there are tons of platforms dedicated
exclusively to fashion like Lookbook.nu, Pose, Trendabl, Chictopia and
WIWT. It’s a good idea to accept invitations for guest blogging and
invite people to feature on yours. Remember it’s not enough to write
your own blog – you need to engage with other people on their blogs too,
so comment, reply to comments and get involved in the conversation. If
you’re stuck, there are loads of resources online with advice, news and
articles about how to grow as a blogger. I’m partial to IFB – Independent Fashion Bloggers. Even if you’re not a fashion blogger, a lot of their resources will still apply.
Thanks so much for taking the time to do this, Ashley! Looking forward to sharing another blogger with you all soon.