One of the joys of being a blogger in London is the sheer range of events that you can attend or be invited to. Every week there’s something fun to do, and the PRs of London seem to delight in finding new and unusual ways to promote their brands and work with people in blogging, vlogging, and social media.
Last week, Dell hosted a lovely event called ‘#WeLoveYourWork’, where influencers were invited along to spend a couple of days learning, networking, and getting to try out the dell xps laptops – my favourite was definitely the small, speedy and sleek dell xps 13 i7. I was very sorry to have to say goodbye and return to my regular machine!
It was so fun to go along and spend a couple of days really focusing on branding, planning and thinking about the business of blogging, and we were hosted amazingly. For the event Dell had hired out the lovely Bourne and Hollingsworth, and we had the run of the place – comfy, light filled workspaces, coffee on tap, and that favourite element of the internet social animal….free wifi. The guest list was eclectic, pulling from the many different worlds of blogging and social media, and it was so interesting to see the similarities and differences in how people worked to create content.
I took so many pictures (the venue was beyond instagram-worthy) and have spent ages poring over the images to save you from a post with eleventy million pictures. I hope you like catching a little glimpse of a lovely two days with some cracking company, great opportunities to learn, and a bunch of food for thought (and food, for that matter).
This little spot was one of the first areas Katy and I popped over to to snap a few pictures. It was a perfect location for fashion outfit pictures (Katy) or hilariously poor attempts at the same (me).
We tucked in to a totally flatlay-worthy breakfast of coffee, berries, avo toast and more coffee. A perfect breakfast for busy folk!
Everything was set up and set out so beautifully – the entire venue is an instagrammers dream! Lucky, as some of the attendees had followings in the tens of thousands, and you need lovely things to share, right?
Talk number one was on taxes and proved a great forum for discussing the issues and legislation around this. It became apparent that there were quite the range of incomes and ambitions in the room by the amount of nodding / scribbling / looks of consternation at different points in proceedings. This was also a great time to have a wee play on the laptops, and I have to say I was really impressed. I’m currently saving for a new machine and I’ll definitely be putting the Dell in my list of options.
In the lunchbreak between sessions Katy and I took part in a little flatlay challange that had been set up for us. Above is a glimpse of the set up made by the team, below is my effort! Katy is the queen of flatlays and I had to go after her (eep), but I’m quite proud of my little set up – I even managed to get both the Dell logo and my own branded pen in shot. After the challenge we were all allowed to take a couple of items for our own offices – so I now have a pretty white and gold bowl for clips and pins and a fresh, clean smelling cotton candle.
After lunch we had a super session on branding with Shini from Park & Cube, who is delightful and so, so clever and on it. I loved hearing all about her vision and ideas and came out of the session with the longest list ever of post ideas, branding thoughts, and things to do!
Katy hard at work on the xps, and still smiling below.
After the session we repaired for drinks and canapes ahead of dinner. It was so nice to chat and catch up with people. There were several lovely fashion bloggers who I’d never encountered before, so it was great fun to chat and meet – I tend to do more with the lifestyle, food, travel and home crowds.
This vivid cocktail was the perfect apperitif!
I had the loveliest set of company sitting with me for dinner, on a table comprised of Katy, Laura, Ashanti & Gemma. We had such a fun, silly evening full of laughter, cocktails and chatter. We discussed blogging, fashion, London, snapchat, and all thousand things besides. I didn’t manage to get a good shot of Gemma and Ashanti, but I thought this shot of Laura and Katy was very cute!
Menawhile, I continued my trend of laughing far too much to get a good shot….
On Tuesday it was time for round two, and clearly hanging out with all those fashionistas had an effect, because I broke out the florals and a full face of makeup. Now if only I could stop giggling….
Another day meant another delicious breakfast. I really cannot stress enough how delightful the staff at Bourne and Hollingsworth were. If I ever win the lottery I think I’ll just set up a little Claire office on a table there!
On the Tuesdays there was one session on influencers and how they work with brands. We heard from Caroline Duong, founder of Zine; Nick Bain, of Bacchus PR; and Danielle Brown from Iris PR. I so enjoyed hearing about the many ways they engage with bloggers and their ambitions for future projects. Even as the minnow in the room it was super engaging, and everyone was super involved – check out Gemma and Katy deep in their notes!
I was so grateful to be able to attend and for the time to focus on my blog and my brand, and I really feel like the advice and sessions gave me some real clarity on what I want to do with my writing. Thank you so much to Dell for having me!
Disclaimer, as ever: I’ve mentioned it several times already, but I’m always at pains to be truthful about these things: I was kindly hosted at this event by Dell and was given lots of snacks, food and coffee (brave folk – I’m dangerous when caffeinated). Opinions, thoughts, and inability to look serene and glam in photos? All my own.