Ah, Abba The Museum.
I have been an enormous Abba fan for almost as long as I can remember.
The first cassette ever bought for me was their Greatest Hits (spoiler: this was not their greatest hits, there were bangers aplenty to follow), and vinyl copies of Super Trouper and Arrival were often on the playlist at home.
As a tween I picked up a paperback copy of the Abba biography at a jumble sale and read it cover to cover so many times that in the end it was held together exclusively by yellowing sellotape and hope.
The first song I ever properly performed as a soloist, in a Year 5 concert on our airbase, was Thank You for the Music.
And I maintain that The Winner Takes It All is both one of the greatest lyrics and the greatest performances pop music has ever created.
So yes, I’m a bit of an Abba fan.
It makes perfect sense, then, that when we headed to Stockholm on holiday, Abba The Museum was right at the top of my to-do list. Matthew offered to come with, but I knew I would need a lot of time to pore over every detail, each costume, every piece of trivia, so he headed off to watch some Swedish football, and I paid my money and got ready to enjoy!
Abba the Museum is in the Djurgården area of the city, out where a lot of the other museums and attractions are based (we also visited Skansen and the Vasa Museum and I am totally visiting Gröna Lund, the big amusement park, next time we visit). You can reach this area by boat, bus, bike or taxi, or like us you can enjoy the walk from the centre of town – it’s easy to get to and well signposted.
Entrance to the museum is 250 SEK (£21; $28) for adults and 95 SEK (£8; $11) for children over 7 – not cheap but if you’re a fan, definitely worth it. We got cards which offered free entry to lots of other attractions (oh hi, Stockholm Pass) but it’s worth noting that Abba The Museum is not included if you’re budgeting for your trip. Definitely take up the offer of an audio guide, they are fantastic and really illuminating!
The museum work chronologically, as you are guided through Abba’s lives before the group, their many years together and beyond. After a sweet introduction to their childhoods and solo work, you learn how the group came to be and walk through their Eurovision journey, before their win in Brighton with Waterloo.
Gosh I love Eurovision too.
Throughout the museum there are mock-ups of different rooms and details aplenty of how they pertain to the Abba story – whether it’s the quiet home where they wrote songs and raised children together, or the studio where they put together the songs we’re still singing decades later. I loved all the stories that were collected too, from friends, peers, session musicians – everything has been researched and put together with such love.
There are also lots of fun interactive elements – dance-offs, singalong booths, costumes to try on and props to pose with, music video challenges. You get a link the each of these too, or can access them with your ticket code, as a fun souvenir of the day. I enjoyed these but would have liked them even more with a friend or two in tow!
The sheer amount of memorabilia on display is amazing – the curators have clearly spent many years tracking down items to preserve and share. Even the gift shop is a haven of Abba fun. How could you resist purchasing a replice costume, or a jar of Honey Honey?
I loved my visit to Abba The Museum. Whether you’re a die-hard Abba fan like me, or just someone who loves music, there’s so much to enjoy. 10/10, would definitely visit again!
115 21 Stockholm, Sweden
Open 9:00 – 19:00 most days – check ahead before visiting.